10 use cases for OpenAI’s new image generation in a professional context
Also: AI as a teammate, school with no teachers scores high in test, and more.
The competition is intensifying in the AI landscape, with major releases this week by both Google and OpenAI, as well as updates from minor players like image generation services Reve and Ideogram which in and of themselves could have been breaking news just recently.
But there is also other stuff going on in AI than the battle of those two giants, which we’ll take a look at in this week’s newsletter.
Number of the Week
99.26%. The accuracy with which a new AI model can detect endometrial cancer, outperforming current diagnosis systems which score around 80%. [Source]
10 examples of what you can do with OpenAI’s new image generation model in a professional context
OpenAI released their new image generation model this Tuesday, and while it definitely has some entertainment value, here we’ll take a closer look at the actual use cases in a professional context.
There’s definitely more to the model, 4o, than morphing your family photos into colorful animation styles, and people are as usual getting creative with pushing the new tool to the test.
Some examples that I’ve noticed on social media and the “Explore” section on OpenAI’s sora.com (where the model is also available) that could be used professionally include a range of design cases, photo editing, and illustrations.
For instance, the model’s capabilities in using preselected colors and fonts can help steer the outcome so that it adheres to, say, an organization’s design guide.
That lowers the barrier to making actual useful:
Posters [example]
Event invitations [example]
“User generated content” for social media [example]
Info graphics [example]
“How to“ illustrations [example]
Product photos [example]
Logo design [example]
Package design [example]
Web design [example]
Print design [example]
For now, the new image generation model is available on the Plus ($20/month) plan, but the free tier should also soon get three free daily prompts.
New study: AI as a teammate
Instead of seeing AI as a tool that can enhance individual efficiency, one can also take the perspective that the technology should contribute on the same playing field as humans.
Researchers from Harvard, University of Pennsylvania, and the French business school ESSEC along with consumer goods giant Procter & Gamble (P&G) wanted to simulate this scenario.
In a new paper, they report the results of a randomized controlled trial of 776 professionals from P&G where the researchers tried to replicate the product development progress in the company.
In the experiment, the professionals were divided into groups of individuals and teams, some working with AI and others not.
One finding is that individuals working with AI performed just as well as teams without AI.
“AI effectively replicated the performance benefits of having a human teammate,” as they write in the paper.
Teams with AI performed best overall.
There are other interesting findings in the study, including on the effect on the participants’ emotional experiences, which you can read more about here.
Texas school with AI tutors reports “top 2%” test scores
Alpha School in Austin, Texas, is seeing some of the best test scores for its students without any traditional teaching taking place.
The school day starts with four 30 minute blocks of personalized learning via AI tutors, where the teachers instead act as ”guides” providing motivational and emotional support.
"We use an AI tutor and adaptive apps to provide a completely personalized learning experience for all of our students,” Mackenzie Price, co-founder of Alpha School, said, continuing:
“And as a result our students are learning faster, they’re learning way better. In fact, our classes are in the top 2% in the country.”
The school works with the same educational information as regular schools.
“But AI apps are feeding them to students at the appropriate level and pace that they need," Mackenzie previously told Austin tv station KVUE.
Alpha School currently has students across three campuses and are expanding in Texas, Florida, and California.
Image of the Week
The Italian newspaper Il Foglio (“The Paper”) created a four-page section made entirely using AI. The initiative was part of a month-long experiment aimed at showing the technology’s impact “on our way of working and our days”, Claudio Cerasa, the newspaper’s editor, said. [Source]
Exciting news out there?
Cambridge scientists have made a “major breakthrough” with a new model for weather forecasting. Traditionally, the predictions are made using supercomputers and physical simulations, but using a new AI model they see similar or better results with a fraction of the resources and time spent. [Source]
Feedback?
Thanks for reading, and feel free to respond directly with suggestions for improvement, tips, and anything in between :)
Nice news, I will try the new image generation in my newsletter, the issue I had until now was about consistency and the vague interest of the illustration.